The voice is as stunning as ever, just wrapped in a new sound. Canberra singer Amber Nichols is enjoying her new incarnation as electro-pop artist LIV LI, releasing a lush new pop single BLOOM.
Bloom” is an infectious taste of dazzling pop, as mesmerizing as it is beautiful.
Amber Nichols who first came to national attention as a Finalist on The Voice Australia started her journey as lead singer for ambient rock band Angels Are Architects (AAA). Their first gig saw them take out the state finals in the famed National Band Campus comp and features on MTV. They went on to amass a large following in Asia through touring with their last gig headlining to a crowd of 60,000 in Singapore.
Off the back of a Sounds Australia showcase in Japan and the winding down of AAA Amber made the bold move to step out solo and her debut EP “Oh My Lullaby” was met with critical acclaim. She was a finalist in the Australian Music Oz Independent awards, Winner of the World Wide Independent music awards for Best EP and crowned ACT Pop artist of the year. That opened up further opportunities to share her songs including a trip to East Timor with Forces Entertainment to entertain the troops serving over Christmas.
Wanting to take her music to a wider audience she then went on to compete on The Voice Australia turning all four chairs in her soul stirring blind Audition and making it all the way to Jessie J’s final three.
Amber is now releasing music under her new project and alter ego LIV LI. Known for her emotive vocals, this reincarnation see’s her swapping the piano and guitar for beats and synths giving her ethereal sounds an electro pop edge. Her latest single “Bloom” is a fresh new track exploring the proverbial ‘tomorrow’ through an array of powerful vocals and ethereal melodies. With beautiful lush textures and infectious hooks “Bloom”, is a heartwarming tune that will inspire you to flourish into the person you know you can become.
Written and produced by Msquared
Director and Cinematographer – Thomaz Labanca
Producer – Ali Peck
Production Designer – Lee Launay
Gaffer – Finbarr Collins
1st A/C – Kiran Menon
2nd A/C – Sal de Silva
Steady Camera – Tim Walsh
Hair and Makeup – Lisa Mangion
Data / sound & Editor – Andrew Shelley
Stylist – Shannon Meddings
Photographer – Sam Townsend
Talent – Aly Firbank