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Pour it up for Lady Gaga, who is teaming up with Champagne brand Dom Pérignon for a creative new collaboration.
The duo unveiled their new universe, The Queendom, on Tuesday (April 6) with an otherworldly, Nick Knight-shot ad in which Gaga expresses her creative power to the fitting tune of Chromatica’s “Free Woman.”
Gaga and Dom Pérignon also launched a limited-edition sculpture enfolding the Rosé Vintage 2005. Designed by Mother Monster herself in collaboration with Nicola Formichetti, each limited-edition artistic sculpture is hand-painted with only 110 pieces produced. Price is available upon request on domperignon.com.
The alliance is a “celebration of how pushing boundaries of creation, constant reinvention and passionate dedication to one’s craft can elevate us, individually and collectively,” according to a press release.
The collaboration will benefit Gaga’s Born This Way Foundation, which encourages a kinder world by supporting the mental health of young people through programs, conversations and strategic, cross-sectoral partnerships.