Puma has welcomed Dua Lipa into its family.
The sports brand announced on Tuesday (Nov. 17) that the pop star will work with the company’s women’s business to inspire females around the world through campaigns and inclusive initiatives. In 2021, Lipa will headline Puma’s “She Moves Us” campaign, which aims to empower and connect women through sport and culture.
The “Levitate” singer took to Twitter to announce the exciting partnership, sharing a pair of mirror selfies in athletic wear, writing, “clearly very excited to announce that i’ve joined the @PUMA family as their new brand ambassador!!! Can’t wait for u to see what we have in store for ya.”
— DUA LIPA (@DUALIPA) November 17, 2020
Puma will also sponsor Lipa’s upcoming “Studio 2054” virtual performance, where she and her will be seen rocking looks from the sports company. Puma is offering a limited batch of discounted tickets for the show here.