Beyonce’s New Ivy Park Campaign Follows Her From Childhood to Superstardom

2021-04-27T07:26:21+00:00April 27th, 2021|News|

Beyoncé takes fans on a life-spanning ride in a new one-minute Ivy Park ad that follows her rise from precocious child to worldwide superstar.

The ad for the “Impossible is nothing” campaign kicks off with Bey playing on the front steps, racing a friend and performing in the living room as a voiceover intones, “When she was finding her voice, she didn’t see limits.”

“She saw possibilities,” the announces says over footage of a pre-teen Bey getting her first award, before the narrative fast forwards to the singer’s formative years finding her voice and groove as a teen on the rise.

“To be more than a singer, more than a dancer, more than an icon. She saw that she could be an inspiration to all people so that she and they and we could see possibilities, too.”

She, of course, is an icon now, as evidenced by the barrage of footage of Queen Bey killing it on stage and inspiring other women to do their best. The clip ends with a little girl taking her shot at crooning “All Night.”

On Friday, Bey looked back on her landmark album Lemonade, hitting Instagram to celebrate the fifth anniversary of her iconic visual release, calling it “one of my favorite pieces of art” alongside a gallery of photo stills from the project. “I’m grateful that this body of work has resonated so deeply with so many people,” she captioned the post. “I’m so thankful for all the beautiful souls involved in making one of my favorite pieces of art.”

Check out the new Ivy Park campaign below.


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Публикация от IVY PARK (@weareivypark)

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