Beck goes undercover as a de-aged Paul McCartney in the mind-bending video for “Find My Way,” which employs controversial deepfake technology to swap the 51-year-old American alt legend into the body of the 79-year-old Beatle. The song from Macca’s remix album, McCartney III Imagined, comes to life thanks to director Andrew Donoho’s inventive visual, which uses technology from Hyperreal Digital, a company that specializes in creating hyper-real digital avatars.
In the visual for the funk-tinged remake of the song from the McCartney III album, FauxCartney takes a number of trips down the same stripe-y hotel hallway, dancing, popping and locking his way through the space as it gets overgrown with greenery.
“The technology to de-age talent and have them perform in creative environments like this is now fully-realized, even with one of the most recognized faces in the world,” said Hyperreal’s CEO Remington Scott in a statement about the clip that also has Beck-as-McCartney doing an arm-swinging dance in a psychedelic room filled with colorful shapes before getting transformed into a star-filled cosmic avatar. All is revealed in the end, when the real Beck emerges from behind the mask.
“Find My Way” is the opening track of McCartney III Imagined, which also features Damon Albarn, Anderson .Paak, Blood Orange, Phoebe Bridgers, EOB, Dominic Fike, Josh Homme, Khruangbin, St. Vincent and 3D RDN of Massive Attack covering and/or remixing their favorite songs from the original collection.
Check out the “Find My Way” video below.