The track serves as the lead single for the Fifth Harmony alum’s fourth studio LP.
There’s a lot going on in Camila Cabello’s life and she’s choosing to indulge in the chaos. The pop star joined forces with Playboi Carti for an unlikely collaboration titled “I Luv It,” which arrived on Wednesday (March 27).
Cabello has been teasing snippets of “I Luv It,” which samples Gucci Mane’s “Lemonade” and finds her interpolating Rihanna, over the last few weeks. She also reflected on exploring the rare human connection she has to select individuals, which makes her feel like she’s in “outer space,” while realizing that pace isn’t sustainable and she’ll eventually get burned out.
“Certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them,” she said in a statement about the track’s inspiration. “Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I LUV IT.”
Nicolas Mendez directs the pandemonium-filled clip that is sure to strike a nerve with viewers. Camila does it all from wrestling to climbing trees, eating cake, getting injured in a car accident and bizarrely sipping on liquid gas straight out of the station’s pump.
The Fifth Harmony alum steps out and dances while blindfolded before welcoming Playboi Carti into the fray. Carti is an agent of chaos, and the sensory overload is nothing foreign to him as he thrives in a situation where many of his peers would have faltered.
“All this Novocaine got me numb to the drugs now/ Movin’ on Mary Jane, I feel burnt out like the sun now,” he raps from the convenience store with his throaty flow while holding a Styrofoam cup.
Carti is currently riding a hot streak with his features, and he looks to bring that same Midas touch to “I Luv It” after assisting on Hot 100 No. 1 hit “Carnival” for Ye and Ty Dolla $ign as well as Future and Metro Boomin’s “Type S–t,” which should earn a lofty chart placement next week.
The Atlanta rapper and Cabello connected in the studio in December and posted a photo together to social media, where Carti referred to her as “Baby Girl.”
“I Luv It” ended up landing a few months later and will serve as the lead single for Camila Cabello’s fourth solo album, C,XOXO, which is slated to arrive this summer.
Watch the video below.
